Randy's Request Character Development
The little break buddy that boosts you before the next level.
This campaign was developed for Reboost, an energy drink targeting university gamers. The brief challenged us to create an innovative brand experience to support the launch of two new flavours, using agile co-design methods and real input from student gamers. Our task was to find a fresh way to connect with gaming culture, increase affinity for the brand, and introduce Reboost as a meaningful part of the gaming experience. As part of this campaign, I created Randy, a relatable character designed to speak directly to gamers and build a playful, supportive brand voice within the gaming space.
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