SERETI

This project was developed in response to the Creative Conscience brief, an international initiative that challenges design students to use creativity as a force for good. The competition calls on young designers to create campaigns that drive social or environmental impact within categories such as climate crisis, the natural world, and education and learning. Our team chose to focus on a South African social issue, aiming to develop a campaign that uses design to inspire awareness, empathy, and action toward a fairer, more sustainable world. This led to the creation of SERETI, a purpose-driven concept grounded in community, dignity, and positive change.